Broomly

Broomly makes managing and maintaining your home as easy as a click of a few buttons. Clear Launch helped Broomly innovate a new method finding and scheduling home services.

Broomly’s Challenge

Broomly uses technology that disrupts the home services $400B market, which consists mostly of unvetted and unreliable independent contractors. Using Broomly, homeowners can schedule and manage certified home service professionals who provide home cleaning, lawn maintenance, pest control, and more. Broomly improves the scheduling and selection process by offering a single point of management and accountability for all home services with additional features like up-to-date billing, customer service, and modern operational methods.

As a startup, Broomly needed to move quickly, gain traction, and prove the concept in a highly competitive and saturated market. The company opted to build the product with Node.js. But with only one technical employee and no development department, Broomly explored utilizing a team who could effectively manage multiple projects simultaneously while focusing on the long term goals of the project.

“The Clear Launch team is a pleasure to work with. We had a very tight schedule and the team really came through for us and delivered!”

-Kelly Scott, CTO, Broomly

Clear Launch Solution

As the lead technology partner, Clear Launch developed Broomly’s internal scheduling platform and eCommerce website. They started by designing a scheduling platform to replace a manual dispatch process that was expensive, labor intensive, and prone to human errors like overbooking and double booking. Concurrently, Clear Launch developed a new mobile friendly eCommerce website using Shopify, which helped Broomly decrease customer acquisition costs and greatly improve the overall customer experience.

The automated scheduling process allowed the Broomly dispatch team to accurately identify recurring open opportunities in a service provider’s schedule and add total bookings for each provider. What previously took 15 minutes per new client is now achievable in under a minute. By adding a convenient and enjoyable mobile experience, Clear Launch gave Broomly the opportunity to capitalize on the ever-growing demand from mobile users.

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